TikTok is introducing a fresh option that allows them to cut down on the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the platform announced that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global launch. This shift comes amid a increase in AI content, driven by new content generation software.
AI Proliferation Online
Studies have shown that almost 10% of the quickest rising video streams on a popular video site primarily display clips produced artificially. A significant portion of this content is deemed “AI slop”, a label for poor-quality, mass-produced content that is typically illogical or bizarre.
Our research shows that many people like content created using AI tools, ranging from digital art to educational videos, and we want to provide users the power to see more or less of that, depending on their own choices,” said a company executive.
Scale of AI Content
TikTok disclosed that there are now over a billion videos on its service tagged as artificially created. In total, over 100 mn pieces of content are uploaded to the app daily, making clips made by AI a limited percentage of its total content library.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of artificial media they see by accessing the “manage topic” option in the app and picking the AI content topic. Additional categories that are already be modified under the filter include current affairs, clothing, aesthetics, and dance.
Platform Guidelines
Its policies require users to tag lifelike AI-made content, and it forbids dangerous AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the service will now attach an “AI-made” label to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This measure is designed to stop users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2m educational fund for professionals and organizations to develop educational content about ethical AI use. This project will support non-profit groups focused on training programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, amid controversy over proposals to cut jobs for numerous safety staff in Britain. TikTok is expected to reduce 439 jobs in its user protection department in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A company official explained that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it gets reviewed by humans. The platform stated a notable drop in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its automated systems.
It is vital to combine staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as rapidly, which is why a extensive automated help is making a difference work at speed.”
